HALFDROP is a Romanian design brand that creates fabric designs and products for interiors.It is an architect's vision on how patterns relate to interior spaces, to a daily life that is this wonderful mix of utility and aesthetics.

The HALFDROP story started in the late months of 2015, challenging a great distance and time difference between Shanghai and Bucharest and the difficulties of a long-distance friendship. The brand was officially launched in 2016 with the participation in the Romanian Design Week, as a part of the Designer's Shop.
The key concepts that define HALFDROP are balance, contrast, complementarity. They define our work as a team as well, by using our differences and particular visions to the best advantage.

We chose as the main product the décor pillow, a useful, flexible, accessible accessory, and a key element of the contemporary interior.

We use digital printing for all our fabrics, as it is an eco-friendly non-wasteful process, which can deliver the expected results in a more time and cost efficient manner, independently of the ordered quantity. Our drawings and designs take a life of their own once printed onto the cotton.

We recommend hand wash cold whenever possible, both for extending the color's lifespan and also for maintaining your products fabric structure. We would like you to enjoy our creations for a long time, at their best quality.

Pillows, table linen, curtains? We manufacture all our products in a medium size atelier, where time efficient delivery is less important than skillful craftsmanship. We pay attention to details, and treat every object individually, in terms of cutting the fabric, pattern placement, detail stitching and quality control.